Apple has announced its iPhone 15 and iPhone 15 Pro, bringing with it a major price cut to its entire flagship lineup in the UK.
Last year’s iPhone 14 started at £849, £949, £1,099, and £1,199 for the iPhone 14, 14 Plus, 14 Pro, and 14 Pro Max respectively. However, this year’s iPhone 15 starts at just £799. In fact, Apple has shaved money off every model, a further £50 off the iPhone 15 Plus £899, and a massive £100 off the iPhone 15 Pro. The iPhone 15 Pro Max still starts at £1,199, however, you now get 256GB of storage, which is the same price as last year’s model was in the U.S., and cheaper than the UK equivalent.
On the iPhone Upgrade Program, will incur the usual £69 fee, but the monthly payments for every single model have been reduced, making upgrading a no-brainer. In the run-up to the event we were worried about some hefty increases to iPhone, but prices have been reduced across the board, leading to some very good news for UK customers.
Here’s a quick reminder of how much the iPhone 14 and iPhone 14 Pro cost:
| Row 0 – Cell 0 | iPhone 14 | iPhone 14 Plus | iPhone 14 Pro | iPhone 14 Pro Max |
| 128GB | £46.45 | £52.95 | £61.45 | £66.45 |
| 256GB | £51.95 | £58.45 | £66.95 | £71.95 |
| 512GB | £62.95 | £69.45 | £77.95 | £82.95 |
| 1TB | Row 4 – Cell 1 | Row 4 – Cell 2 | £88.95 | £93.95 |
However, Apple’s iPhone 15 starts at just £42.92 for the 128GB iPhone 15, and £55.45 for the 128GB iPhone 15 Pro. At every price point above, upgrading to the iPhone 15 and iPhone 15 Pro is cheaper than staying on your current price plan. Contributing to this, Apple has also reduced the cost of AppleCare+ in the UK.
AppleCare+ costs £199 for the iPhone 14 Pro and Pro Max, £179 for the iPhone 14 Plus, and £149 for the iPhone 14. Now, however, those prices are all £20 cheaper.
Apple’s new iPhone 15 comes with USB-C, a 48MP camera, the Dynamic Island, and more. Meanwhile, the Pro gets the A17 Bionic chip, a titanium chassis, a brushed finish, and more. Both will be available to pre-order on Friday and are coming out on September 22.
We’re covering all the Apple iPhone 15 event announcements live as they happen. Don’t miss all our iPhone 15, iPhone 15 Pro, iPhone 15 Pro Max, Apple Watch Series 9, Apple Watch Ultra 2, iOS 17and watchOS 10 coverage so far.